Why That “Expensive” Jacket Might Just Be the Smartest Thing You Own
🌱 Let’s Get Real About the Cost of Clothing
Sustainable fashion isn’t cheap — and it shouldn’t be. When you buy something made ethically, you’re not just paying for fabric and thread. You’re paying for fair wages, responsible production, small-batch care, and a system that values people and planet. That means everyone in the chain — from the stitchers to the printers to the packers — is treated (and paid) fairly.
Fast fashion, by contrast? It’s cheap because someone, somewhere, is being squeezed. Corners are cut, people are exploited, and materials are chosen for price, not purpose. You get a garment that’s worn twice, falls apart, and ends up in landfill. It’s wasteful and frankly, a bit depressing.
✂️ What We Actually Use – No Greenwashing Here
At Bona Ogle, we’re not perfect — and we’re not pretending to be. We don’t deal in greenwashed fantasies. We do work, where appropriate, with synthetic fabrics — but only when they’re high-quality, locally sourced, and fit for purpose. In our hands, with your customisations, these materials are anything but throwaway.
They’re transformed into garments that are made to last, designed to delight, and built to be worn across seasons, years, and even eras.
🧣 And when your beloved item reaches the end of its wearable life? Don’t bin it. Send it back to us. We’ll reincarnate it (along with other old treasures) into one of our gloriously shaggy, textural scarves. Because nothing should go to waste — especially not something that’s lived a good story.
🧵 We Charge More Because We Do More
Every single piece at Bona Ogle is handled with care — from the quality of the print to the precision of the cut. When something comes with a higher price tag, it also comes with higher standards. We take extra care because you are investing in us — and we think that deserves a return in craftsmanship, style, and longevity.
We finish things properly. We print responsibly. We make in small batches or to order. Because your clothes should last. And look damn good doing it.
We are not actually mice !
🧥 Wear It. Love It. Rediscover It.
A Bona Ogle piece isn’t built for the trend cycle. We design things for you — not the algorithm. Our clothes come with stories, not just tags. That favourite jacket? One day you’ll rediscover it at the back of the wardrobe and think, “God, I forgot how good this is.” Like bumping into an old friend at a party. It just fits.
We don’t believe in seasonal styles. We believe in style that sticks. And the best way to be “in fashion” forever? Stop chasing it altogether.
Incidentally... this is the actual wardrobe where the mice actually live (still not us, we are people and live in apartments).
💸 Buy Less, Buy Better — And Wear the Hell Out of It
What seems expensive at first glance can actually be the most cost-effective over time. One great item that lasts for years beats ten cheap regrets. And let’s be real — when you wear something that fits well, feels good, and makes you feel like you? Your whole day is better. That’s not clothing. That’s magic.
We are certainly not minimalists, This is the only time and context in which we believe in the concept less is more!
🧠 This Isn’t About Fashion. It’s About You.
At Bona Ogle, we do everything we can to add value to what we make — thoughtful design, body-aware print placement, customisation options, and you at the centre of it all. Once it leaves us, it’s not our style anymore. It’s yours.
By refusing to follow trends, we avoid becoming obsolete. Instead, we focus on creating pieces that feel unique, thoughtful, and true to the people who wear them.
So if you’re bored of throwaway fashion, ready to buy better, and want a wardrobe that tells your story? You’re in the right place. The prints are wild. The ethics are solid. And the future of your wardrobe just got a whole lot more interesting.
🧵 Ready to Invest in Your Style Story?
Join us in making fashion that’s worth something. Worth the care. Worth the cost. Worth the memory.
Start with one great piece. Love it. Live in it. And let it take you somewhere wonderful.